FC Barcelona and 1xBet have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the Club for the next five seasons, through to 30 June 2024.
The agreement, which comes into effect on July 1, forms part of the Club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field of play but also in terms of sports sponsorship and marketing.
As a result of this agreement, FC Barcelona and 1xBet will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.
1xBet is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A, Tottenham Hotspur and LaLiga Media Partner, to name a few.