The Social Media giant Facebook has signed three years contract with the Spanish La Liga to broadcast La Liga matches free of charge. Under the signed agreement Facebook will broadcast 360 La LIga games per year which include Barcelona and Real Madrid games ( Classical games).
The deal is will kick off primarily in INDIA and it will be extended to the neigbouring countries like Pakistan, Sri Lanka, Bangladesh and Nepal.
Facebook through this deal hoping to add hundreds of millions of users which could also boost Facebook in India, a key market where the social network is .
In a statement released by Peter Hutton, the head of global live sports programming at Facebook, He said and quote:
“As home to the two most-followed sports clubs on Facebook and some of the world’s most iconic footballers, La Liga has a huge global presence on our platform,”
“We see this as a great opportunity to not only bring people together around world-class football, but also help La Liga reach new audiences and grow its visibility in a key development market,” he added.
With the done deal, the people of India will watches La Liga lives matches with no cost. The three-year deal is the latest example of tech companies wresting sports broadcasting rights away from traditional broadcasters.